Payán Public Relations
Clients
Valued Partnerships & Employers
DÍG en Español
Editor-in-Chief, Long Beach, CA (07/22 - 07/23)
-
Directed a team of journalists, photographers, students, media staff as well as a PR assistant
-
Kept important documents and information well organized through G-Suite
-
Communicated with superiors, the business team and print shop with any issues and changes
-
Represented the brand/magazine through events and interviews
SPJ News
Media Member, Washington D.C. ( Oct. 26-30, 2022)
-
Attended conference events while working with speakers and board members
-
Created articles & blog posts with social media content that tied to the events (content included Twitter, Instagram and TikTok posts)
Solutions Journalism Network
Team Leader Fall 2022-Spring 2023
DÍG en Español members (editorial advisor, solutions journalist, and editor-in-chief) met on a monthly basis with other award winners across the nation to talk about our solutions journalism based stories and how we can improve. I helped lead the DEE team to complete said objective.
NBCU Academy
Attendee, NAHJ Conference at USC 2023
-
Had conversations with NBC News, MSNBC, CNBC, NBC News NOW, Noticias Telemundo, NBC Local and Telemundo Local professionals to identify the most effective tools to improve your storytelling skills.
-
Took notes and asked questions on how to level up my storytelling and job opportunities.
LA Chargers Impact Fund
Project Manager, class assignment, remote (Spring 2022)
-
Helped develop a marketing campaign to help LA chargers Fund Image to improve
-
Used personal experiences and reviewed case studies on the organization and football team to fully understand said challenges and targeted audiences
-
Developed a presentation with our collected data as well as presented our social media/marketing plan to help increase positive brand engagement with said targeted audience
PAYÁN PUBLIC RELATIONS
Résumé and Work Experience
Long Beach Unified School District
Roving Substitute Teacher
Long Beach, CA (04/24 - 06/24)
I fostered a positive learning environment and supported students' educational journeys. I had proven ability to engage young learners through creative and interactive teaching methods, adapting curriculum to meet diverse needs. I was skilled in maintaining classroom management and promoting a safe, inclusive space for all students. A strong communicator known for building rapport with students, staff, and parents to facilitate effective educational partnerships. I was experienced in delivering lessons across various subjects, encouraging critical thinking and problem-solving skills.
Everyset
Background Actress for Amazon Music Bars & Nuggets
Culver City, CA (03/24 )
I successfully contributed to the creation of compelling and authentic audience reactions that enhanced the overall production quality and viewer engagement. I received commendation for professionalism and ability to consistently maintain character and engagement levels throughout extended filming sessions. I demonstrated adaptability by adhering to specific directives while contributing creatively to the live recording environment.
Planet Fitness
Front Desk Associate
Long Beach, CA (08/23 -12/23)
I was a dedicated front desk professional with a passion for delivering exceptional customer service experiences in a fast-paced environment. I had proven my ability to handle inquiries, resolve issues, and ensure member satisfaction with a friendly and welcoming demeanor. I was skilled in managing administrative tasks efficiently, including membership registrations, payments, and scheduling. A strong communicator adept at building positive relationships with members and colleagues alike. I am experienced in promoting gym amenities and services to enhance member engagement and retention, while committed to upholding brand standards and contributing to a positive and inclusive gym culture.
DÍG en Español
Editor-in-Chief
Long Beach, CA (07/22 - 07/23)
Key responsibilities included:
Content Strategy and Development: Spearheaded the editorial direction, conceptualizing themes and topics that resonated with our diverse audience. Curated and edited articles, features, and interviews in both English and Spanish, maintaining cultural sensitivity and linguistic accuracy.
Team Leadership and Management: Managed a team of writers, editors, and contributors, fostering creativity and maintaining editorial excellence. Provided guidance on story development, conducted regular editorial meetings, and ensured adherence to deadlines and publication schedules.
Cross-cultural Communication: Facilitated seamless communication between English and Spanish departments, ensuring clarity and accuracy in content translation and localization. Implemented strategies to bridge cultural nuances and maintain authenticity in storytelling.
Audience Engagement and Community Building: Developed strategies to enhance reader engagement and grow our bilingual community. Leveraged social media platforms, email marketing, and events to promote content and interact with our audience, fostering a loyal readership base.
Collaboration and Partnerships: Cultivated relationships with writers, photographers, and influencers to enhance content quality and diversity. Collaborated with marketing and sales teams to align editorial content with brand objectives and promotional campaigns.
Quality Assurance and Publication Oversight: Conducted thorough reviews and edits to ensure content integrity, accuracy, and adherence to editorial guidelines. Monitored trends in bilingual publishing and implemented best practices to optimize reader experience and magazine impact.
DÍG en Español
Chief Media Designer
Long Beach, CA (07/22 - 07/23)
Key responsibilities included:
Visual Branding and Design Strategy: Developed and maintained the magazine's visual identity, ensuring consistency and alignment with editorial themes and brand guidelines. Conceptualized and executed innovative design solutions for covers, layouts, and digital assets.
Art Direction and Production Oversight: Directed photo shoots, illustrations, and artwork selection, overseeing the creative process from concept to final execution. Collaborated closely with photographers, illustrators, and other creatives to achieve impactful visual storytelling.
Multimedia Integration: Integrated multimedia elements such as video, interactive graphics, and animations into digital editions to enhance reader engagement and user experience. Implemented responsive design principles to optimize content for various platforms and devices.
Print and Digital Publication Design: Managed the layout and design of both print and digital editions, ensuring a visually appealing presentation that complemented editorial content. Utilized Adobe Creative Suite (InDesign, Photoshop, Illustrator) proficiently to create polished and compelling designs.
Cross-functional Collaboration: Collaborated closely with editorial, marketing, and sales teams to align design initiatives with overall strategic goals and objectives. Participated in editorial meetings and brainstorming sessions to contribute creative insights and solutions.
Quality Assurance and Brand Consistency: Conducted quality checks and maintained high standards of design integrity throughout the production process. Reviewed proofs and final prints to ensure accuracy, clarity, and adherence to publication deadlines.
Education & Proficiencies
Education: B.A. in Public Relations, California State University, Long Beach — Aug. 2019 - May 2023
Long Beach City College - Aug. 2023 - Dec. 2023
Languages: English & Spanish (conversational + fluent)
French, Russian, ASL, Portuguese (novice / beginner)
Highlights
NFL KickOff 2022
Alamitos Beach. Took video and audio footage of events, fans and retired football players. Did interviews. Got to see and film artists such as J.Balvin and EARTHGANG.
International Tamale Festival
Got to interview employees and musical talent at the event, such as Mariachi Arcoiris de Los Angeles and La Sonora Dinamita.
SPJ MediaFest22
Won the student media challenge and got to be a part of the team to report on the event and meet and talk to impressive journalists, such as Bill Whitaker and John Quiñones.
Jennette McCurdy Book Press Event
Was invited by the university through my magazine to report on Jennette McCurdy's presentation of her trending autobiography, "I'm Glad My Mom Died.".
Solution's Journalism Network
Won a grant for a year of funding investigated with my team at DÍG en Español to report on the solutions for homelessness in Downtown Long Beach and created our first Bilingual issue. This included holding a townhall meeting with members of the city and activist organizations.
Conferences
I've attended conferences in San Francisco, and Washington D.C.. I enjoyed attending and reporting on the Latina Women Conference at Cal State Long Beach. As well as an NAHJ conference that allowed me to connect with other journalists such as Norma Ribeiro and
LA Chargers Impact Fund
DÍG en Español
As part of a class project, I was a team project leader in creating a PR package plan for the LA chargers Impact Fund. We got to assess the team's history as well as communicate directly to the family owners of the football team.
Worked as both Chief Media Designer and Editor-in-Chief for the magazine. This led me to the majority of my opportunities listed. Most importantly expanding the magazine's media platforms and audience. Created and designed magazines, held town hall meetings, created and edited podcasts and other social media content. Managed and updated website and articles.