Ways to Re-modernize Your Brand

Feeling stuck or in a rut about your business?

Are you feeling stuck or in a rut? Do you think you could be doing more with your business; that you have more people you could reach? Do you want an increase in revenue and sales?Boy do I have the solution for you!

It sounds like the perfect opportunity to re-modernize your brand!

For example, let's say you have a family-owned business that you started from the ground up, and it’s done well in your local town & community, but now you’re thinking about expanding your reach. “Well how do I do that?”, you might ask.

How easy are you to find?

Well, first how are people finding out about you? Are you on Google Maps, Yelp? How do people find reviews about your business? How easy are you to find? Do you only have a website or any other social media pages?

By curating your own social media pages, you can have a wider access to more people you've never met that would love the products & services you have to offer! 

However, with an increase in avenues, also comes an increase in efforts. Thankfully you can still make yourself known the old fashion way by posting up flyers and leaving business cards, but now you also have to do the same for social media and purchase space online for ads. And this is totally recommended.

Mind you it’s not about how many people like or share your content/advertisement, but how many times they see it. Once it's ingrained into their memory, they’re sure to want to engage their curiosity about your business or what you’re selling. So try to be in as many spaces as possible doing everything you can. 

If you already have a website, what other ways can you renew it? Can you recreate it’s design; is there anything you can be sharpened up on your website? Anything to add to or remove? Can you hire a website designer and see what they recommend? Can you start a blog?

If you have a restaurant, you can blog about the history of your meals or the inspiration behind them.

Is there anything (pictures, blogs, mission statements) that need to be updated, or atleast could be? Do you have a logo and could it use some cleaning up or redesigning? Do you have socials? Can those socials be cleaned up or redesigned? Can you hire a social media manager? Could you upload more content? 

The more social media pages you have, the broader the audience you can reach. Not everyone is on the same platform, so you can reach different and varying demographics with varying platforms, expanding your overall reach.

The purpose behind re-modernizing your brand is to engage or reach a new audience. Who doesn’t know you and how can you get them to know you? Are there any community events (such as trade shows, local sports events or farmers markets) you can attend with a table or banner showing your brand name? Is there any way you can involve your brand with your local community or targeted community more? Can you make donations or buy advertisements anywhere local?

Remember, because we are currently in the age of authenticity, stick to your values and what makes you you; modernizing your brand may just mean changing your approach, not who you are.

There are many ways to re-modernize your brand to reach new clients, and these are just a few that I thought could help. Let me know if there are any methods that I could have missed!