Payán Public Relations
well, well, well
If you've come this far, you've seen some of my work as well as what I'm capable of. In this page I elaborate a little bit more and delve further into the specifics of my abilities and what I bring to the table. Enjoy!
Social Media Management
The ability to effectively manage and post content across various social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn).
An advertisement I created for one of our launch events at DÍG en Español that we posted across our multiple sites.
Media Relations
Understanding how the media operates, knowing key journalists and influencers, and being able to pitch stories effectively are critical for gaining media coverage.
Content Creation
Experience in creating original text, photo, and video content using journalistic assets and reporting.
Digital Literacy
With the increasing importance of digital media, PR professionals should be familiar with social media platforms, content marketing, SEO, and analytics.​
Digital and Social Media Savvy
In-depth understanding and active engagement with digital and social media landscapes, including trends and best practices.
News Monitoring
Research Skills
Being able to conduct thorough research helps in understanding the market, audience preferences, media landscape, and competitors, which informs strategic PR planning.
Proven capability to monitor breaking news trends and react promptly to ensure timely publication of content.
I kept up with current events and wrote articles about them, for example when I covered the passing of Raquel Welch.
Communication Skills
Journalistic Skills
In-depth understanding and active engagement with digital and social media landscapes, including trends and best practices.
This includes both written and verbal communication. PR professionals need to be articulate, persuasive, and able to convey messages clearly to various audiences.
A small image I took at an NAHJ Summit at USC of the next event I could look into to further my knowledge and connections in the field.
Adaptability
PR professionals must be able to adapt quickly to changing situations, whether it's a crisis, a new trend, or shifts in public opinion.
Multitasking and Prioritization
Ability to manage multiple news events simultaneously, prioritize effectively, and disseminate stories accordingly.
I got a ticket to the Movie Premier for the BikeRiders (2024) film, however, it did not go as planned...
Creative Skills
Familiarity and experience using creative applications such as Adobe Premiere and Canva for content creation.
PR often requires thinking outside the box to generate newsworthy ideas and campaigns that capture attention and resonate with the target audience.
Fall 2022 Launch event, one of our most successful launches. Had people waiting after it was over to get their tarot read by our social media manager.
My last launch event with my team at DÍG en Español, Spring 2023
Relationship Building
Building and maintaining relationships with clients, media contacts, stakeholders, and the public is crucial. This involves networking, trust-building, and being responsive to their needs.
Team Collaboration
Organized team player with a sense of humor, openness to idea-sharing, and willingness to take ownership of social media platforms.
Strategic Thinking
Ethics and Integrity
Upholding ethical standards and maintaining integrity in all communications is essential for building trust with clients, the media, and the public.
Capability to think strategically about content dissemination and audience engagement, aligning with ethical journalistic standards and initiatives.
PR strategies should align with overall business goals. Professionals need to develop strategic plans that achieve objectives and enhance the organization's reputation.
Problem Solving Skills
PR involves handling challenges and crises effectively. Being able to think critically and find solutions under pressure is essential.
Persistence
The ability to stay committed to a task or goal despite challenges, setbacks, or obstacles. With practice and determination this skills constantly improves.